The worldwide launch of a new incentive and team building initiative took place at Dolce La Hulpe, Brussels on 1 March 2008.

Entitled The Cube, the programme reads like something out of a Hollywood blockbuster, putting delegates to the task with the responsibility of saving the world in a two-hour sensory-centric activity set in the confines of a high-security lab, where the components of a universal serum must be discovered.

Conceptualised by event agency Annapurna, The Cube will reside at Dolce La Hulpe as the latest addition to the venue’s conference and business facilities.

“The launch of The Cube is just another example of our pioneering presence in the meetings and conference market,” said Philippe Attia, senior vice-president operations Europe. “Dolce La Hulpe Brussels was the first Hotel, Resort & Conference Destination in Belgium specifically designed to host conferences, meetings and special events. We pride ourselves in our progressive attitude and intend to continue leading the industry from the front.”

The new incentive programme can cater for between 15 and 100 delegates and looks to test participant’s creativity, communication, confidence and collective decision making skills.