Historic buildings in the region, such as forts and museums, could and should be used for event venues, say industry leaders.

“More potential could be unleashed by allowing groups to use the wonderful forts that dot the region to organise events – lunches, dinners, sound and light shows, etc. Incentive groups could then use these spectacular venues to enhance their stays, just as they use museums or other exclusive venues in Europe, the USA, Asia, etc.,” Frederic Bardin, senior vice president, Arabian Adventures, told meetme.

“It is only a question of laying down rules and limitations on the use of such venues in order to guarantee the integrity of the buildings (no damage), the safety of the guests, and ensures no disturbance to the local population.”

According to Bardin renting these unusual venues could also provide a revenue line to be used for their upkeep, while further sustainable tourism activities could be developed in conjunction with the local communities.

“The local population can easily derive direct benefits from such activities by way of temporary employment: building of stages, guiding, participation in a show, showcasing daily life activities, etc.,” Bardin remarked.

Incentives industry veteran Bardin also welcomed new venue developments, especially those taking place in Dubai.

“Dubai is already recognised in the international arena as a key incentives destination. However, in order to strengthen this reputation and build on Dubai’s offering the emirate is undertaking a number of infrastructure initiatives that will enable it to compete against the rest of the world as new MICE markets open up,” said Bardin.

“Dubailand, for example, is a key attraction that will help to elevate Dubai to the next level in its ambition to become one of the world’s leading destinations. This huge entertainment project, which incorporates Dubai Sports City, The Autodrome, City of Arabia, Dubai Outlet Mall, to name but a few, will see another influx of new hotels and conference facilities all of which will be key to the development of the local and global incentives market.”