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FIGHTING BACK: Defending the meetings industry against misguided attack

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03/03/2009 by James Latham
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Despite an MPI/George P Johnson Foundation study showing that meetings and events have the highest return on investment of any marketing platform, there has been a knee-jerk reaction against the industry following the AIG scandal. During the recent MPI MeetDifferent conference in Atlanta, leading meetings industry and financial professionals tell James Latham that it’s time to fight back and shout about the global significance of meetings and events.


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