Experienced events professional Laura James has joined the event production and experiential agency Line Up from marketing agency Gyro.

James joins Line Up as event producer, having previously held the position of senior event manager at Gyro, where she worked predominantly with technology client, including Sony and Hewlett Packard.

Prior to joining Gyro, James spent a year with the in-house events team at Barclays Bank. She began her career with agency Involve, working on employee engagement and internal communications events for blue chip clients, such as GlaxoSmithKline, Masterfoods and Coors Brewers.

“Laura has a strong track record of masterminding high-profile international events for a range of business-to-business and consumer clients,” said Line Up managing director Duncan Beale. “We’re delighted to have her on board.”

Line Up’s clients include the likes of Indesit, Volvo Car Corporation, Inchcape, Skandia and Compass Group.