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Sofitel hands Asia and China PR remit to impact Asia

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Mice news 10/02/2009 by Travel Daily News  Mice news article Printable version
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Sofitel Luxury Hotels, owned by French hospitality group, Accor, has appointed Impact Asia to develop and manage its Public Relations programme in Asia, specifically China with support for Southeast Asia, and to jumpstart the brand’s extensive global revamp. The brief focuses largely on re-introducing the Sofitel Luxury Hotels brand to target audiences and also developing the...

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