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KIT: The Hospitality Sector In India

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Mice news 31/03/2009 by Hospitality Net  Mice news article Printable version
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Because no two recessions are exactly alike, marketers find themselves in poorly charted waters every time one occurs. But guidance is available, say John A Quelch and Katherine E Jocz, who have studied marketing successes as well as failures throughout past recessions and identified patterns in consumer and company behaviour that strongly affect performance. Understanding consumers’...

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