OPENING UP CHINA: How CIBTM is spreading the word about a global destination phenomenon

Continuing MEETINGS:review’s focus on China, Graeme Barnett, director of the China Incentive, Business Travel and Meetings exhibition, talks to James Latham about what China has to offer from an events perspective – and not just in Shanghai and Beijing, but also right across the country. He also describes the forces that are working together to send this message out globally.