Leipziger Messe, the organiser of Games Convention Asia 2008, is strengthening its commitment in Asia by opening a representative office in Singapore.

The new office opening was officiated by the Mayor of the City of Leipzig and chairman of the supervisory board of Leipziger Messe, Burkhard Jung, and Leipziger Messe chief executive Wolfgang Marzin. The official opening was also attended by guests from Singapore’s government officials from the business and tourism sectors.

Under the support of the Leipziger Messe International, the Singapore subsidiary will develop and implement fairs and events concepts for the international market in the Asia Pacific region.

"Leipziger Messe and the City of Leipzig are making a clear indication of our commitment in Asia," said Jung. "The newly opened representation in Singapore will help to strengthen the reputation of Leipzig as the economic, cultural and trade hub in Europe."

The first project of Leipziger Messe Singapore is the preparation of the second Games Convention Asia (GCA), which will happen from 18 to 20 September 2008 at Suntec International Convention & Exhibition Centre, Singapore.

"Singapore is the gateway to the booming Asia-Pacific market and opens up fascinating new opportunities for the worldwide video game industry," said Marzin. "The GCA is the sole event in this region to focus on digital entertainment, computer games, entertainment, learning software and hardware. The goal of Leipziger Messe International is to establish the GCA as the most significant meeting place for the industry in the Asia-Pacific region and to open up the path to new markets for international companies and developers."