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REAL BUSINESS RESULTS: How can the incentive travel industry deliver the message?

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20/01/2009 by James Latham 2 Comment(s)
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Highly motivated staff are vital to maximising business performance, yet companies are ignoring this fact by throwing out motivational and incentive programmes at the first sign of a downturn. If the incentive travel industry can’t get this message across, it faces a long hard recession, while many companies will not be performing to the max when they most need to. James Latham looked for an answer to the conundrum at the recent SITE conference in Montreux.


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  • James: Nice piece. Well done. I hope the message gets wings.- J Schuldt


    janeschuldt ( Jane Schuldt )
  • One year later, it doesn't feel like the advice has reached the minds of incentive travel buyers, but hopefully 2010 will see a turnaround. Any updates on how well (or not) these campaigns reached their intended targets?
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