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0 Comment(s) 28/04/2008
by Ian Whiteling
Nexus Collections, Europe’s leading provider of conference bags and
the first to launch an entirely sustainable version, has released
figures that show enquiries for the green bags overtaking traditional
ones for the first time.
In 2006, 2% of enquiries were focused
on green and environmentally friendly products; a figure that increased
to 15% in 2007. However, statistics for 2008 already show enquiries for
these products to be at 55% of total enquiries received, with standard
bags accounting for 40%, and ‘other products’, such as promotional
gifts, badges and folders, making up the final 5%.
The green
bags have been such a success that Nexus Collections is investing in
further research and development, expanding the range and adding bags
made from recycled products such as PET.
“As a chartered
accountant, I have seen plenty of figures that demonstrate the success
of a product, but this is overwhelming,” said Nexus Collections
managing director Nick Jones. “In less than six months these bags have
become our best-selling, most asked-after product and we are doing
everything we can to expand the range and meet clients’ needs and
expectations.”





















