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WELCOME RETURN: A preview of this year’s ROI Week

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07/07/2010 by Ian Whiteling, Joint Editor in Chief 1 Comment(s)
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Tightening budgets and the post AIG fallout has put the need to prove the business case for events firmly on the agenda. Elling Hamso and the European ROI Institute has been preaching this gospel for some time, creating the annual ROI Week, where professionals from the meetings and events industry can learn how to measure the return on investment of their events and more. Ian Whiteling was keen to find out more about this year’s conference.


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  • Elling, this looks like a solid programme and this video leader gives me motive to recheck my priorities in my agenda for the week 30-Aug 03 Sep. The ROI methodology module you held recently at MPIs CMM course has made me review and reconsider the approach to measuring ROI of the events I organise and participate in. Thank you for the valuable insights... Ruud Janssen TNOC http://www.tnoc.ch
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