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FIRST SITE 2: Incentive travel and its vital corporate role

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15/07/2008 by James Latham
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In the second of two reports from the Society of Incentive and Travel Executives (SITE) European Conference, James Latham looks at the changing face of the incentive travel industry, from a greater demand for creativity, brand awareness, shorter deadlines and measurement of return on investment, to the impact of the emerging economies and a growing Generation Y audience.


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