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Incentive providers should help clients measure ROI

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Mice news 08/05/2009 by MyMegaSite  Mice news article Printable version
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Many incentive initiatives fall short when it comes to defining and analyzing measures of success, asserts a new study from the Incentive Research Foundation (IRF). The study, IRF's 2009 Vertical Markets Study, assessed approaches to and deployment of incentive programs and found that 79 percent of companies measure the success of their programs not in relation to program objectives, but...

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