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MAXIMUM RETURN: ICCA’s guide to getting the most from conferences

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14/10/2009 by James Latham
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To help delegates use the ICCA World Congress to the full, the association’s chief executive Martin Sirk has teamed up with human behavioural consultant Jon Bradshaw to develop The ROI Handbook, a downloadable guide to maximising the return on conferences. Bradshaw talks to James Latham about his collaboration with Sirk and how it will benefit delegates.


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