- Log in to give your rating
0 Comment(s) 21/02/2008
by Ian Whiteling
Twenty-four hour conference delegate rates at venues in the UK
provinces are down for the fourth quarter (Q4) of 2007 compared with
2006, according to Conference Care’s Conference Benchmark survey. The
report puts the fall down to corporates tightening their belts and
replacing residential conferences with day-long events.
Subsequently,
day delegate rates (DDR) are holding up well, with most cities seeing
growth compared to 2006. In fact, the average UK DDR was £50.66 in 2007
compared with £45.84 in 2006, an increase of more than 10%.
Unsurprisingly, London still commands a premium DDR of more than £65,
with accommodation rates also remaining strong.
Lead times from
enquiry about booking a venue for an event to confirming the booking
have dropped generally from 2005, which Benchmark puts down to improved
diary management by venues. London reflects this general trend, and
this is particularly marked for events catering for more than 100
people, which has seen a significant drop in booking to confirmation
time. Benchmark puts this down to demand meaning hoteliers are not
holding space for long and placing pressure on planners to confirm
their bookings.
However, the exceptions to this rule are
Birmingham and Glasgow, as they generally attract larger events, which
take more time to plan.
Comparing the peak days in the week for
holding event for Q4 2007 to the same period in 2006 and 2005, a trend
can be seen for companies moving away from Fridays. Benchmark put this
down to fears that delegates need to leave early to travel home for the
weekend.
Wednesdays have also steadily fallen in popularity
over the last three years due to hotels not allowing one-day
residential conferences midweek for fear of blocking out a multi-day
event.
Although Thursday remains the most popular day to hold
events, Monday and Tuesdays are growing in popularity as hotels offer
favourable rates at this time of the week.
Looking at key
business sectors, Benchmark reveals a consistent drop in both 24-hour
rates and DDRs for both retail and financial. The Pharmaceutical
sector, however, shows the reverse trend with both rates increasing
steadily from 2005 to 2007.



































