As part of major enhancement to the brand experience of the new Dubai Industrial City offices in Jebel Ali, Action Impact designed and commissioned two inspirational sculptures.

The first of the sculptures dominates the room with two symbolic robotic arms encased in a free standing glass and steel structure. This sculpture represents Dubai Industrial City’s well known 2006 campaign and includes over 1,000 individual parts sculpted together. The arms are robotic in nature but are inspired by the human hand and by extension they represent the spirit of Dubai Industrial City’s creativity and perseverance.

The second of the sculptures is an impressive hanging mobile that elegantly sits within a large atrium space. Spanning the height of 3 office floors and hanging over 12 metres high, the mobile begins with a sphere that represents Dubai Industrial City's global reach. Each section of the sculpture uses industrial imagery and exposed machinery in a fluid, graceful form.

The overall work spirals upward, the gears within each section rolling open and changing as it climbs to greater heights. The sculpture in its entirety represents Dubai Industrial City’s growth, change, and adaption in the world of industry.