MECOM Forum ties up services contract for key Middle East exhibitions

Melville Middle East Exhibition Services has been appointmented to provide exhibition services to Middle East Communications & Forums  (MECOM Forums) for a number of trade shows in the region.

The events covered include Fashion Arabia, Shoe & Leather Middle East, and Optical Middle East, all taking place in October 2009 at the Abu Dhabi National Exhibition Centre (ADNEC). The contract also applies to the Gulf Bike Show, taking place at Dubai Festival City in February 2010, and the Arabian Construction Week portfolio of shows, taking place in May 2010.
 
The appointment involves a full range of services, including electrical, standfitting, furniture and floorcoverings, graphics, floorplanning, custom design and build as well as producing the online manual and data and registration services.
 
“We are delighted to work with Melville Middle East on these launch events,” said MECOM Forums’ operations director Julie Allen. “We have been impressed with their new suite of products and services, and with their responsiveness to our needs.

“With Fashion Expo Arabia, Shoe & Leather and Optical, MECOM Forums will take the exhibitor experience to another level. Our appointment of Melville Middle East reflects our desire to partner with a contractor who shares this commitment.”
 
Commenting on the business win, Melville Middle East’s director of contracting services Yasser al Maaytah, said: “We look forward to providing MECOM Forums and its exhibitors with world-class customer service and industry-leading technology that will help exhibitors optimize their resources and increase show success.”