SHOW ME THE RESULTS: With the recovery comes an even louder call for ROI

Following Ann Godi's keynote call to the meeting and events industry to talk the language of business at this years MPI European Meetings and Events Conference, Ian Whiteling caught up with Elling Hamso to discuss what implications this has for the need for organisers to show a return on companies' meetings investments - and how technology and corporate social responsibility can add further value.