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LIVING THE DREAM: Inside Australia's innovative destination marketing initiative

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09/12/2009 by James Latham
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Despite the global downturn, Business Events Australia has been promoting its destination throughout the globe, confident that the current climate is but a temporary blip on the meetings and incentive travel business graph, and making sure that it's poised, ready and waiting for the surge the upturn brings. One of its most innovative initiatives is Dreamtime, and James Latham was at the 2009 event to sample the delights.


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