We are pleased to announce important news for our Company. On 21 June 2005, a new name and identity were revealed to our colleagues, business partners and the international press by Mr Gerald Lawless, Executive Chairman Jumeirah Group.

This announcement signals the start of an exciting period. Jumeirah, as Jumeirah International is now known, is going forward to develop a global super-brand under a single, distinctive and memorable name. All of our hotel names will feature the Jumeirah identity, yet each will retain their individual style and uniqueness.

We remain committed to being the world's most luxurious hospitality brand and the name Jumeirah will continue to be synonymous with outstanding service.

Learn more about the new brand and its significance for our future growth.

VISION
To be a world class luxury international hotel and hospitality management company, committed to being the industry leader in all of our activities through dedication to our stakeholders; colleagues, customers, business partners and owners.

Jumeirah was founded in 1997 with an aim that was as clear in its simplicity as it was bold in its ambition; an aim to become a hospitality industry leader through establishing a world class portfolio of hotels.

Hotels that would not just aspire to the benchmarks set by the world's finest establishments, but actually redefine them.

Hotels that would be destinations in their own right.

Hotels that would offer a unique travel experience.

And in any parallel venture that we chose to embark on, whether it be a theme park or an institute of learning, and any partnership we entered into, we vowed to apply equally impeccable standards.

That was our decision. Now it only remains for you to decide where you want to visit first...

HALLMARKS & GUIDING PRINCIPLES

Hallmarks

I will always smile and greet our guests before they greet me.

My first response to a guest request will never be no.

I will treat all colleagues with respect and integrity.

Guiding Principles

Integrity - We act with honesty and sincerity in everything we do. We say what we mean, do what we say and build confidence in our team.

Teamwork - We work towards common goals through open communication, mutual support and win-win attitudes. We respect our differences and build upon our strengths.

Recognition - We ensure that people's individual needs and successes are supported and recognised.

Innovation - We are open minded, challenging conventional thinking, improving our processes and implementing new ideas faster than our competitors.

Continuous Growth - We provide an environment where our colleagues and our business can flourish and grow.

People Focus - We focus on our colleagues, customers and business associates and they acknowledge us as preferred partners.